Brochure promoting tourism and "The Negro Traveler's Green Book," 1950s

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Document Description:

Tourism was on the rise in the 1950s as families piled into their station wagons, took advantage of the new interstates, and traveled to beaches or theme parks.  In the still segregated South, however, tourism meant vastly different things to African-Americans than it did to white travelers.  Color brochures, like the one included here dazzled White Americans, advertising places that African-Americans could not enter.  For the segregated traveler a Green Guide, a portion of which has been included, was an invaluable resource to locate safe places to stay while traveling through the South.  These items highlight the difference between the races when examining the history of tourism. 


State Development Board.  Tourism Promotional Brochure.  S 149013.  South Carolina Department of Archives and History, Columbia, South Carolina. 

The Negro Travelers’ Green Book.  New York: Victor H. Green and Company, 1956. Published Materials Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina. 

Correlating SC Social Studies Academic Standards:

Standard 3-5: The student will demonstrate an understanding of the major developments in South Carolina in the late nineteenth century and the twentieth century.

Indicator 3-5.6 Summarize the key events and effects of the civil rights movement in South Carolina, including the desegregation of schools (Briggs v. Elliott) and other public facilities and the acceptance of African Americans’ right to vote.

Standard 5-5: The student will demonstrate an understanding of the social, economic, and political events that influenced the United States during the Cold War era.

Indicator 5-5.3 Explain the advancement of the civil rights movement in the United States, including key events and people: desegregation of the armed forces, Brown v. Board of Education, Martin Luther King Jr., Rosa Parks, and Malcolm X.

Standard 8-7: The student will demonstrate an understanding of South Carolina’s economic revitalization during World War II and the latter twentieth century.

Indicator 8-7.2 Provide examples of the expanding role of tourism in South Carolina’s economy, including the growth of resorts and development along the coast and the expanding transportation systems that allowed greater access to recreational sites.

Indicator 8-7.4 Explain the factors that influenced the economic opportunities of African American South Carolinians during the latter twentieth century, including racial discrimination, the Briggs v. Elliott case, the integration of public facilities and the civil rights movement, agricultural decline, and statewide educational improvement.

Standard USHC-9: The student will demonstrate an understanding of the social, economic, and political events that impacted the United States during the Cold War era.

Indicator USHC-9.1 Explain the causes and effects of social and cultural changes in postwar America, including educational programs, expanding suburbanization, the emergence of the consumer culture, the secularization of society and the reemergence of religious conservatism, and the roles of women in American society.

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State Brochure State Brochure Green Book Green Book  


Lessons Using this Document

Traveling Southern Style


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